This guide outlines the size limitations and restrictions for various message types, such as buttons, texts, lists, and more, across different communication channels. It provides essential information on the maximum character counts, ensuring effective content delivery and enhanced user engagement.
Note: The limitations outlined in this guide may vary from one channel to another.
This article covers the following topics:
- Facebook channel limits
- WhatsApp channel limits
- Webchat channel limits
- Instagram channel limits
Facebook Channel Limits
| Message Types | ||
| Character limit | 2000 Characters | |
| Format | UTF -8 | |
| Max Number of Buttons | 3 Buttons | |
| Button Title Character Limit | 80 Characters | |
| Recommended Length | Within 20 characters | |
| Number of Buttons | 11 Buttons | |
| Quick Reply Title Character Limit | 80 Characters | |
| Recommended Length | Within 20 characters | |
| Supported Formats | png, jpeg, gif, jpg | |
| Max Size | 25 MB | |
| GIFs Recommended Frames | Below 75 frames | |
| Max number of cards | 10 cards | |
| Card Image Aspect Ratio | 1:1 or 1.9:1 | |
| Title character limit | 80 characters | |
| Subtitle character limit | 80 characters | |
| Max number of Buttons | 3 Buttons | |
| Supported Formats | PDF, and Microsoft Office files (Word, PowerPoint, Excel) in various formats. | |
| Max Size | 10 MB | |
| Supported Formats | acc, m4a, wav, mp4 | |
| Max Size | 10 MB | |
| Supported Formats | mp4, ogg, avi, mov, webm | |
| Max Size | 25 MB |
WhatsApp channel limits
| Message Types | ||
| Character limit | 2000 Characters | |
| Format | UTF -8 | |
| Supported Formats |
jpeg, png Currently, we don't support images with transparent backgrounds. |
|
| Max Size | 25 MB | |
| GIFs Recommended Frames | below 75 frames | |
| Not Supported Currently translated into Images and text | ||
| Supported Formats | PDF, and Microsoft Office files (Word, PowerPoint, Excel) in various formats. | |
| Max Size | 25 MB | |
| Supported Formats | aac, mp4,amr, mpeg | |
| Max Size | 25 MB | |
| Supported Formats | mp4,3gpp | |
| Max Size | 25 MB | |
|
Optional. For button interactive messages, you can use the following header types: text, video, image, or document.
Header max Characters |
60 Characters | |
| Body max Characters | 1024 Characters | |
| Footer max Characters | 60 Characters | |
| Button title max Characters | 20 Characters | |
| Max number of buttons | 3 buttons | |
| Image header-supported Formats | JPG, JPEG, PNG, GIF | |
| Media Header max size | 10 MB | |
| Message header max Characters | 60 Characters | |
| Message body max Characters | 1024 Characters | |
| Message footer max Characters | 60 Characters | |
| Message button title max Characters | 20 Characters | |
| Number of list sections | 1:10 | |
| Number of list rows | 1:10 | |
| Section title max Characters | 20 Characters | |
| Row title max Characters | 20 Characters | |
| Row description max Characters | 60 Characters | |
WebChat Channel Limits
| Message Types | ||
| Character limit | 2000 Characters | |
| Format | UTF -8 | |
| Max Number of Buttons | 3 Buttons | |
| Button Title Character Limit | 80 Characters | |
| Recommended Length | Within 20 characters | |
| Number of Buttons | 11 Buttons | |
| Quick Reply Title Character Limit | 80 Characters | |
| Recommended Length | Within 20 characters | |
| Supported Formats | png, jpeg, gif, jpg | |
| Max Size | 25 MB | |
| GIFs Recommended Frames | Below 75 frames | |
| Max number of cards | 10 cards | |
| Card Image Aspect Ratio | 1:1 or 1.9:1 | |
| Title character limit | 80 characters | |
| Subtitle character limit | 80 characters | |
| Max number of Buttons | 3 Buttons | |
| Supported Formats | PDF, and Microsoft Office files (Word, PowerPoint, Excel) in various formats. | |
| Max Size | 10 MB | |
| Supported Formats | acc, m4a, wav, mp4 | |
| Max Size | 10 MB | |
| Supported Formats | mp4, ogg, avi, mov, webm | |
| Max Size | 25 MB |
Instagram Channel Limits
| Message Types | ||
| Character limit | 2000 Characters | |
| Format | UTF -8 | |
| Not Supported | ||
|
|
Number of Buttons | 11 Buttons |
| Button Title Character Limit | 80 Characters | |
| Recommended Length | Within 20 characters | |
| Supported Formats | png, jpeg, gif, jpg | |
| Max Size | 25 MB | |
| GIFs Recommended Frames | Below 75 frames | |
| Supported Formats | mp4, ogg, avi, mov, webm | |
| Max Size | 10 MB | |
|
|
Max number of cards | 10 cards |
| Card Image Aspect Ratio | 1:1 or 1.9:1 | |
| Title character limit | 80 characters | |
| Subtitle character limit | 80 characters | |
| Max number of Buttons | 3 Buttons | |
| Supported Formats | PDF, and Microsoft Office files (Word, PowerPoint, Excel) in various formats. | |
| Max Size | 10 MB | |
| Supported Formats | acc, m4a, wav, mp4 | |
| Max Size | 10 MB | |
| Supported Formats | mp4, ogg, avi, mov, webm | |
| Max Size | 10 MB | |